Update 2: Google has now placed Fast Flip at the bottom of Google News.
Update: Google announced that it now has 2 dozen more publishers representing over 50 publications on board the Google Fast Flip train (which is still in experiment status). New sources include Tribune Co. newspapers such as the Los Angeles Times and the Chicago Tribune, McClatchy Company newspapers such as the Miami Herald and the Kansas City Star, the Huffington Post, Popular Science, Reuters, Public Radio International, POLITICO and U.S. News & World Report.
Original Article: For being nothing more than a "labs" project for Google, Fast Flip has received an overwhelming amount of attention as well as criticism. In case you have been under a rock, Fast Flip is a lab Google launched, that has been talked about before under its codename, "Flipper."
What it does is let you "flip" through news articles on the web, as you would do with a magazine. In Google's words, "Fast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers."
Google partnered with the New York Times, the Atlantic, the Washington Post, Salon, Fast Company, ProPublica, and Newsweek to launch the lab. According to Google, partners will share revenue earned from contextual ads shown with articles. Google says that encouraging readers to read more news is "part of the solution" to the woes of the publishing industry, though the company does acknowledge that there is "no magic bullet."
Update: Google announced that it now has 2 dozen more publishers representing over 50 publications on board the Google Fast Flip train (which is still in experiment status). New sources include Tribune Co. newspapers such as the Los Angeles Times and the Chicago Tribune, McClatchy Company newspapers such as the Miami Herald and the Kansas City Star, the Huffington Post, Popular Science, Reuters, Public Radio International, POLITICO and U.S. News & World Report.
Original Article: For being nothing more than a "labs" project for Google, Fast Flip has received an overwhelming amount of attention as well as criticism. In case you have been under a rock, Fast Flip is a lab Google launched, that has been talked about before under its codename, "Flipper."
What it does is let you "flip" through news articles on the web, as you would do with a magazine. In Google's words, "Fast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers."
Google partnered with the New York Times, the Atlantic, the Washington Post, Salon, Fast Company, ProPublica, and Newsweek to launch the lab. According to Google, partners will share revenue earned from contextual ads shown with articles. Google says that encouraging readers to read more news is "part of the solution" to the woes of the publishing industry, though the company does acknowledge that there is "no magic bullet."
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