Over the past couple months there has been a distinct buzz over the use of blogs to complement one’s business. Business owners and marketing leaders alike are beginning to recognize the power of a blog. You may be thinking that blogs are nothing new, they’ve been around for awhile now. Yet blogs continue to evolve and are becoming even more interactive.
One of the biggest issues small business owners have with their website is how to leverage a small amount of content to their best advantage.
The most important rule to not lose sight of the reason for a blog. What is so great about ranting about the latest Jazz Festival coming to town, if there is no one there to read about it? [People - We are talking Web 2.0 here] If you are not willing to develop a blogosphere of your own, where you take the time to give thoughtful feedback and comments to other blogs, then don’t expect to have visitors drooling at the RSS feeds waiting for your next post. Commenting on other blogs not only gives the chance to make a meaningful contribution to someone else’s post, but you are also encouraging visitors who read the comment chains to follow you back to your blog...
source: http://www.bluetentmarketing.com/blog/
One of the biggest issues small business owners have with their website is how to leverage a small amount of content to their best advantage.
The most important rule to not lose sight of the reason for a blog. What is so great about ranting about the latest Jazz Festival coming to town, if there is no one there to read about it? [People - We are talking Web 2.0 here] If you are not willing to develop a blogosphere of your own, where you take the time to give thoughtful feedback and comments to other blogs, then don’t expect to have visitors drooling at the RSS feeds waiting for your next post. Commenting on other blogs not only gives the chance to make a meaningful contribution to someone else’s post, but you are also encouraging visitors who read the comment chains to follow you back to your blog...
source: http://www.bluetentmarketing.com/blog/
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